In the market of mobile applications and mobile games, the saying that “those on the ranking list win the world” is not overstated at all. When searching for new applications or games, general users, who lack a specific target, will certainly browse the ranking list. An application or game, even with exquisite design and rich contents, will not gain any benefits if it is unknown to potential users. For it to be distinguished among thousands of products and to be seen by users, it is vital to be listed on the rankings.
According to the statistics of our partners, the applications or games which make it to Google Play rankings will enjoy daily natural user flow volume of 5,000 to 10,000. The users of this type are mostly those persons who are truly interested in the app or game. Therefore, as long as the product offers certain levels of quality and content, users will have a high intention of buying it, which will bring great benefits.
Due to a lack of experience, newcomers to the mobile market, when planning their marketing campaign, usually think to themselves that “I will give out 1000 downloads first to see how many of them would like to pay for it, as the reference for yield rate.” Actually, this is meaningless, because those 1000 users found the app or game through specific promotional means. Would they continue to use it and make purchases after the download? The probability is very low and the reason is very simple, because you have set off on the wrong starting point: “did the users download the product because of their own interest?” So the gain will be low.
THE RIGHT APPROACH
The purpose of marketing advertisement is not about retaining a certain percentage of user rate or purchasing rate, but about putting the product on the rankings so that those who are really interested will find the product. As long as the product has quality contents, the benefits brought by the high exposure will thrive.